An inconvenient truth

Read this NOW to learn a potentially unsettling and life-changing truth…

If given the choice, what would YOU do? Even if you haven’t seen The Matrix, you will certainly know the axiom about the choice that the protagonist, Neo, has to make when offered the option by Morpheus. It goes a little something like this:

In The Matrix, the main character Neo is offered the choice between a red pill and a blue pill by rebel leader Morpheus. The red pill represents an uncertain future—it would FREE him from the enslaving control of the machine-generated dream world and allow him to escape into the real world, but living the “truth of reality” is harsher and more difficult. On the other hand, the blue pill represents a beautiful prison—it would lead him back to ignorance, living in confined comfort without want or fear within the simulated reality of the Matrix.

Taken from Wikipedia
Knowledge vs Ignorance

As described by Morpheus: “You take the blue pill…the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill…you stay in Wonderland, and I show you how deep the rabbit hole goes.” Neo chooses the red pill and joins the rebellion.

Remaining in Wonderland

This is pretty much what happened to me… I chose the red pill! And oh, how deep this rabbit hole goes!!

I am waking up to a whole new reality that is beginning to scare me. I almost wish at times that I chose the blue pill, so that I could live my life with my head in the sand and only have to deal with the impending crisis when I REALLY must. But to be totally honest, as a human society, we are already way beyond that point of crisis!

A selfish act turned selfless

fitness, workout, gym
MY health is paramount

Initially, the main reason for choosing to try a plant-based life was a selfish one. I was interested in MY health & MY well-being. However, this choice was a package deal, to say the least. Along with my selfish choice came a whole goodie bag of selflessness that I have been exposed to. It made me all too aware of the effect that my ignorant lifestyle and previous life choices have had on the world around me. A world that I love and have thought to have been quite respectful of. One that I need to enable my children to enjoy & cherish too.

In my mind I have always been a “conservationist” and an “environmentalist”, believing in “the cause” and throwing silent shame at those that didn’t do their part. Now I realise that I didn’t deserve to associated with either of these titles. Sure, I knew the difference between right & wrong and I thought that my actions were an automatic membership to this prestigious club, but I am beginning to understand that unless I actually take corrective action, no good intention or thought or positive vibe that I give, will come anywhere near what is actually required from me through proper action to at least start making a difference.

How I came to see the light

As seen on Netflix

My journey of discovery (I would normally have labelled this as self-discovery, but know now that it isn’t just about me) started quite innocently when my wife & I happened across a movie on Netflix that was recommended to us called What The Health. This film was released in 2017 by filmmaker Kip Anderson and really gave me the kick in the ass that I needed to wake the fuck up! Another big issue is that I am already 4 years behind the curve in 2021! Following the revelation that I went through after watching this documentary, came a few more films. One of these was The Game Changers which was brought to the world by filmmaker & MMA star James Wilks that answered a lot of questions about the physical impact a plant-based diet would have on me, as an active individual. It turns out that this lifestyle is not only sustainable for athletes at the top of their respective games, but is actually more beneficial! It turns out that going plant-based (Vegan, essentially) is a much healthier life choice all round!

This rabbit hole puts Alice in Wonderland’s journey of discovery to shame. It only took minor effort of digging & research using basic resources, like Netflix, to open a huge can of worms. It turns out that there has been a fight brewing over this topic for years, but it is only now starting to take traction in the greater populous and in mainstream media. One of the reasons is the global pandemic caused by Covid-19 that has brought this subject to the fore.

How to spend the MOST beneficial 52 minutes of your life

A short documentary on a YouTube channel released by the Plant Based Network called COVID 2020 highlighted some really startling & scary facts. This prompted me to see what more was out there and, let me tell you, I am going to be kept really busy watching some riveting & haunting reality TV for a while to come.

The movie Cowspiracy: The Sustainability Secret (by Kip Anderson) released in 2014 just pushed me right over the edge. The amount of factual evidence supporting the claims about the massive detrimental effect meat-based agriculture has on the entire planet is astonishing! It is downright frightening. But it is so much more than an “attack” on the factory farming industry, it is more of an awakening and a plea for the world to realise what it actually takes to feed the ever-growing population of this planet with ever diminishing resources!

Did you know?

  • CLIMATE CHANGE
    • 51% of global Green House Gas emissions are caused by livestock and their by-products VS 13% due to ALL types of transportation
    • A plant-based diet cuts your carbon foot print by 50%
    • Livestock is responsible for 61% of Nitrous Oxide emissions (which is a gas 296 x more destructive than CO2)
  • WATER USE
    • It takes 3000 liters of water to produce 1 x hamburger (equivalent to showering for 2 months)
    • The meat & dairy industry use 1/3 of the earth’s fresh water supply
    • In the USA alone, domestic residences only use 5% of the water consumption VS animal agriculture which uses 55%
Water use
  • WASTE
    • Waste from a farm of 2500 cows equates to the waste produced by an entire city of 411 000 people
    • Every 60 seconds 3.2 million kg of excrement are produced by animals that are raised for food in the USA (which ultimately ends up in the ocean)
Oceans are man’s ultimate dumping ground
  • LAND USE
    • 1/3 of land is desertified due to livestock
    • Livestock covers 45% of the earth’s total land
    • 1.5 acres (6070m2) of land = 16783kg of plant-based food VS 170kg of meat
    • Land needed to feed 1 x person for 1 x year: 674m2 for a vegan and 18 x that for a meat eater
  • FISHERIES
    • ¾ of the world’s fisheries are exploited
    • 80.4 million metric tons of fish are pulled from the oceans every year
    • For every 1kg of fish caught, 5kg of unintended marine species are caught and discarded as by-kill
Destruction of ALL marine life during commercial bottom trawling
  • SPECIES EXTINCTION
    • 110 animal & insect species are lost every day from rainforest destruction
    • Animal agriculture is the leading cause of species extinction, ocean dead zones, water pollution and habitat destruction
  • DEFORESTATION
    • 1 – 2 Acres (4047 – 8094m2) of rainforest are cleared EVERY SECOND
    • Animal agriculture is responsible for 91% of Amazon destruction
    • Area of rainforest cleared for: Palm Oil = 105 Billion m2
    • Area of rainforest cleared for: Animal Agriculture = 550 Billion m2
Our planet’s lungs are being destroyed beyond repair. This will result in our own extinction!

This information & data is just starting to scratch the surface. For anyone with a strong constitution and a thirst for knowledge, follow the link to discover more of the horror story.

So, what now?

Knowing what I do now, having taken that proverbial “red pill”, I keep asking myself: “What am I going to do about it?”

Applied knowledge is POWERFUL

There is a saying that “Knowledge is Power”, but that is absolute bullshit. The actual truth is “Applied knowledge is POWER”! Without ACTION or application of what you know, it all means nothing at all. That is why I have decided to make it my mission to add as much value as I can in the process of bringing others more knowledge too and giving them the option of making a choice. Hopefully that will bring more good people to the realization that their actions (or lack thereof) have immense power & effect. We can all make a difference in our lifetime:

Do what you can, as well as you can do it, every day of your life and you will end up dying the happiest individual you can be!

Howard Lyman (The Mad Cowboy)

My contribution thus far

In just 14 short days since starting my vegan journey seriously, I have already managed to make a huge difference by small, seemingly unimportant, actions in my daily activities. By making informed choices in my daily lifestyle, I have:

  • Saved 1.47 animals
  • Saved 29.17 kg of CO2 emissions (that equates to 243.06 km or 151 miles by car)
  • Saved 37.19 m2 of land
  • Saved 18 200 liters of water (or 292.13 showers)

That is more effective action that I have taken towards saving our planet in 2 weeks than every other “environmentally friendly” act I have conducted by recycling and water conservation tasks my family & I have undertaken in the last 3 years!

Can you imagine the combined effect of millions of people being more conscious of their consumption? We CAN save the world in our lifetime and ensure that our children have a beautiful planet to call home and continue to do so for future generations.

All in or half-arsed?

As a lifetime omnivore, I know that making a transition like this can be extremely difficult. I, myself, probably would not even have considered it, had I not stumbled across the information which led me down this path. But, consider that even just cutting back on eating as much meat as you possibly do at the moment is a step in the right direction. The transition can be a gradual one if that is what it takes. However, once you start experiencing all the benefits that your choices make for your health and body, I suspect that the transition will become easier and probably a whole lot faster than you thought possible.

I am currently creating a workshop / boot camp that will help make the transition to a plant-based diet much more manageable. Check out Beet the Meat Bootcamp for more news & reviews.

There are loads of resources available all over the internet and it is becoming more widespread every single day, as so many people have woken up to the fact that they are part of the problem instead of the solution when it comes to the conservation of our planet. It is easier than it may at first seem, as there is an alternative for just about anything that you are so used to eating!

In the meantime, you can join me in discussions and ask any questions you may have about this article or how you can make a difference by leaving a comment below and I will interact with you.

For now, let me just say THANK YOU! Thank you for taking the time to read this and thank you for at least thinking about the effect that your choices have on the future of earth.

Earth… she is ours to care for

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